Sustainable Sportswear and Activewear

Sustainable Sportswear and Activewear by Rajkishore Nayak is an essential read for designers, brand owners, product managers, and conscious consumers shaping the future of athletic fashion. This timely guide cuts through greenwashing to show practical pathways toward high-performance, eco-friendly activewear that sells—in India and around the globe.

Discover clear, actionable insight into materials, manufacturing, and lifecycle thinking: from bio-based and recycled performance fabrics to low-impact dyeing, responsible sourcing, and ethical production practices. The book balances technical clarity with real-world examples, helping you evaluate suppliers, reduce carbon and water footprints, and design garments built for longevity and end-of-life recovery.

Ideal for professionals and students alike, the author translates complex sustainability principles into design decisions, cost considerations, and marketing messages that resonate in markets from Mumbai and Bengaluru to Milan and Los Angeles. Expect strategic frameworks, product development checklists, and consumer behavior guidance that make sustainable sportswear commercially viable without compromising performance.

If you want to lead in the booming activewear sector with Books that align with circular economy goals and consumer demand for transparency, this title is your roadmap. Practical, credible, and forward-looking—add Sustainable Sportswear and Activewear by Rajkishore Nayak to your shelf and start building better activewear for people and planet today. Order your copy now.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.