Research Methods For Business: A Skill Building Approach 8th Edition

Unlock the secrets of effective research with Research Methods For Business: A Skill Building Approach 8th Edition by Uma Sekaran and Roger Bougie. This essential guide equips students and professionals with practical tools to navigate the complexities of business research. With a focus on real-world applications, the authors emphasize a skill-building approach that enhances critical thinking and analytical abilities. Key features include comprehensive coverage of qualitative and quantitative methods, step-by-step research process guidance, and insightful case studies that illustrate key concepts. Elevate your research skills and make informed business decisions with this invaluable resource from Wiley.

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