Marketing Strategy and Competitive Positioning 7th Edition

Unlock the secrets of effective marketing with the ‘Marketing Strategy and Competitive Positioning 7th Edition’ by renowned authors Graham Hooley, Brigitte Nicoulaud, John Rudd, Nigel Piercy, and Nick Lee. This comprehensive guide delves into the latest strategies and frameworks essential for navigating today’s competitive landscape. With its clear insights and real-world examples, this edition offers an updated perspective on market analysis, customer behavior, and strategic planning. Ideal for students and professionals alike, it equips readers with the tools to craft impactful marketing strategies that resonate. Elevate your understanding and application of marketing with this essential resource from Pearson.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.