Innovation Management 3rd Edition

Discover the transformative power of creativity with Innovation Management, 3rd Edition by Keith Goffin and Rick Mitchell. This essential guide, published by Bloomsbury Academic, delves into the dynamic world of innovation, equipping readers with the tools needed to foster and manage creative processes effectively. With updated case studies and real-world examples, the authors explore cutting-edge strategies that drive success in today’s competitive landscape. Each chapter is designed to engage, offering practical frameworks and insightful analyses that encourage innovative thinking. Perfect for students and professionals alike, this book is your gateway to mastering innovation management in any organization.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.