Digital Business and E-Commerce Management 7th Edition

Unlock the secrets to successful online ventures with Digital Business and E-Commerce Management, 7th Edition by Dave Chaffey, Tanya Hemphill, and David Edmundson-Bird. This comprehensive guide offers a cutting-edge perspective on the digital economy, empowering readers with the knowledge to thrive in e-commerce. Featuring in-depth insights into digital marketing strategies, user experience design, and data analytics, this edition reflects the latest trends and technologies shaping the industry. Each chapter is enriched with real-world case studies, practical applications, and expert advice, making it an essential resource for students and practitioners alike. Elevate your understanding of digital business today!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.