Brand Management 3rd Edition

Unlock the secrets of successful branding with Brand Management 3rd Edition by Michael Beverland, published by Sage Publications Ltd. This comprehensive guide delves into the latest strategies and theories shaping the branding landscape today. With a focus on real-world application, Beverland combines expert insights with practical examples, making this book an essential resource for marketers, entrepreneurs, and students alike. Key features include updated case studies, in-depth analysis of brand equity, and actionable frameworks to enhance your brand’s identity. Elevate your understanding of brand management and drive your business to new heights with this invaluable edition!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.