Strategic Database Marketing 4th Edition

Unlock the secrets to effective marketing with “Strategic Database Marketing 4e” by Arthur Middleton Hughes. This comprehensive guide provides a robust framework for developing and managing a profitable, customer-based marketing program. The 4th edition is meticulously updated, featuring cutting-edge strategies that leverage data analytics to enhance customer engagement and drive sales. Discover practical insights on segmentation, targeting, and personalization that will elevate your marketing efforts. With real-world case studies and actionable advice, this book is an essential resource for marketers seeking to harness the power of databases for sustainable growth. Transform your marketing approach today!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.