Sports Marketing 6th Edition

Unlock the secrets of the sports industry with Sports Marketing, 6th Edition by Matthew D. Shank and Mark R. Lyberger. This comprehensive guide delves into the evolving landscape of sports marketing, offering insights into current trends, strategies, and case studies that shape the field. With a focus on practical applications and real-world examples, this edition equips readers with the tools needed to excel in a competitive market. Discover the importance of branding, sponsorship, and digital marketing in sports, making it an essential resource for students and professionals alike. Elevate your understanding and stay ahead in the game with this definitive text.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.