Sports Marketing 4th Edition

Dive into the dynamic world of athletics with Sports Marketing, 4th Edition by Sam Fullerton, a comprehensive guide published by SAGE Publications, Inc. This updated edition offers an in-depth exploration of marketing strategies tailored for the sports industry. Readers will discover key concepts such as brand management, sponsorship, and consumer behavior, all supported by real-world case studies and practical applications. With a focus on the latest trends and technologies, this book is essential for students and professionals alike. Elevate your understanding of sports marketing and gain the tools to succeed in this competitive field with Sports Marketing, 4th Edition.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.