Social Marketing 7th Edition

Unlock the secrets of effective social marketing with Social Marketing 7th Edition by Nancy R. Lee, Philip Kotler, and Julie Colehour. This comprehensive guide offers a fresh perspective on how to create impactful social change through strategic marketing techniques. With updated case studies and real-world examples, readers will learn how to engage audiences, develop compelling campaigns, and measure success. The authors blend theory with practical insights, making it an essential resource for students and professionals alike. Whether you’re a marketer or a nonprofit leader, this book will inspire you to harness the power of social marketing for greater good.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.