Selling Today: Partnering to Create Value 14th Edition

Unlock the secrets of successful selling with the 14th Edition of Selling Today: Partnering to Create Value by Gerald Manning, Michael Ahearne, and Barry L. Reece. This comprehensive guide is designed for both aspiring and seasoned sales professionals looking to enhance their skills in a competitive marketplace.

At the heart of this edition is the emphasis on collaborative selling — a vital approach that focuses on building lasting partnerships with clients to create mutual value. The authors expertly blend theory with practical applications, providing readers with proven strategies that can be implemented immediately.

Key features include in-depth discussions on the sales process, effective communication techniques, and the importance of adaptability in today’s dynamic business environment. Engaging case studies and real-world examples reinforce essential concepts, making it easier for readers to relate to the material and apply it to their own situations.

Whether you’re looking to refine your sales technique or grasp the essentials of relationship-building, this updated edition is an invaluable resource. Dive into the world of sales with Selling Today and discover how to maximize your potential and achieve outstanding results in your career.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.