Real-World Evidence in a Patient-Centric Digital Era 1st Edition

Capture the future of clinical research with Real-World Evidence in a Patient-Centric Digital Era, 1st Edition by Zou, Kelly H. This timely guide demystifies how real-world evidence (RWE) and digital health tools are reshaping care, regulatory decisions, and drug development across the U.S., Europe, and Asia-Pacific.

Discover practical frameworks and case studies that connect patient-centered design with robust analytics. Written for clinicians, biostatisticians, data scientists, pharma professionals, and regulators, the book explains how electronic health records, claims data, registries, wearables, and patient-reported outcomes combine to produce actionable insights—while addressing bias, privacy, and reproducibility.

Learn methodologies for observational studies, causal inference, and advanced analytics that meet global regulatory standards from agencies such as the U.S. FDA and the European EMA. Detailed chapters translate complex theory into operational strategies for study design, validation, and stakeholder engagement so teams can implement RWE programs that are scientifically sound and ethically responsible.

If you want to lead in evidence generation that centers patients and leverages digital innovation, this book is an indispensable resource. Gain the confidence to design compliant studies, interpret nuanced data, and communicate findings to clinicians, payers, and policymakers.

Order your copy today to bring rigor and patient focus to your RWE initiatives and stay ahead in a fast-evolving digital healthcare landscape.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.