Principles of Marketing 18th Edition

Unlock the secrets of successful marketing with the ‘Principles of Marketing 18th Edition’ by renowned authors Philip Kotler and Gary Armstrong. This essential guide offers a comprehensive overview of modern marketing principles, integrating real-world applications with innovative strategies. Explore in-depth discussions on digital marketing, consumer behavior, and global trends, all designed to equip you with practical tools for today’s dynamic marketplace. With its engaging examples and clear explanations, this edition is perfect for students and professionals alike. Elevate your marketing knowledge and stay ahead of the curve with this indispensable resource from Pearson.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.