Pricing Strategies 2nd Edition

Unlock the secrets of successful pricing with ‘Pricing Strategies 2nd Edition’ by Robert M. Schindler, published by Sage Publications Ltd (UK). This comprehensive guide delves into the latest research and real-world applications of pricing strategies, offering insightful frameworks that cater to both novice marketers and seasoned professionals. Explore critical concepts such as psychological pricing, dynamic pricing, and value-based strategies, all designed to enhance profitability and customer engagement. With case studies and practical examples, this edition equips readers with the tools needed to navigate the complexities of pricing in today’s competitive landscape. Transform your pricing approach and drive success with this essential resource!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.