Persuasion in Society 4th Edition

Dive into the compelling world of influence with Persuasion in Society, 4th Edition by Jean G. Jones, Andi McClanahan, and Joseph Sery. This essential text explores the art and science of persuasion, examining its role across various contexts—from media and politics to interpersonal communication. Updated with contemporary case studies and research, this edition offers insightful perspectives on how persuasion shapes societal norms and individual behaviors. Engage with thought-provoking discussions, practical applications, and expert analyses that empower readers to understand and harness the power of persuasion effectively. Elevate your knowledge and skills with this indispensable resource from Routledge.

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