Medical Travel Brand Management 1st Edition

Grab attention with a strategic roadmap to one of the fastest-growing sectors in global healthcare: Medical Travel Brand Management, 1st Edition. This authoritative guide cuts through the noise to deliver practical strategies for building trusted, high-performing brands in medical tourism and cross-border healthcare.

Inside, readers will find clear frameworks for positioning hospitals, clinics, and destination brands to international patients. Topics cover market segmentation, patient journey mapping, reputation management, digital marketing for medical travel, regulatory considerations, and measuring return on branding investment. Real-world examples and regional insights make the concepts actionable across Asia, Europe, the Middle East, North America and emerging markets in Latin America and Africa.

Perfect for healthcare executives, destination marketers, consultants, and academic programs, this edition translates theory into measurable outcomes: increased patient acquisition, improved patient experience, and stronger partnerships with insurers and facilitators. Learn how to craft culturally sensitive messaging, leverage telehealth touchpoints, and protect brand integrity in complex cross-border environments.

Readable yet rigorous, the book balances strategic frameworks with tactical checklists you can deploy immediately. Whether you’re launching a new medical travel program or refining an established service, this volume equips you with the language, metrics, and marketing playbook to compete on a global stage.

Invest in the future of your healthcare brand — add Medical Travel Brand Management, 1st Edition to your professional library today and start transforming patient pathways into sustainable growth.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.