Marketing Research: An Applied Orientation 7th Edition

Unlock the secrets of successful marketing with ‘Marketing Research: An Applied Orientation 7th Edition’ by Naresh K. Malhotra. This comprehensive guide blends theory and practical application, making it an essential resource for students and professionals alike. Updated with the latest trends and methodologies, this edition emphasizes real-world case studies, providing invaluable insights into data analysis and decision-making processes. With clear explanations and engaging examples, readers will master the art of conducting effective marketing research. Ideal for those looking to enhance their understanding of consumer behavior and market dynamics, this book is a must-have for aspiring marketers and seasoned professionals.

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