Marketing Research 2nd Edition

Unlock the secrets of effective marketing with Marketing Research 2nd Edition by Bonita Kolb, a definitive guide published by Sage Publications Ltd (UK). This comprehensive resource is expertly designed for students and professionals alike, offering a thorough exploration of both qualitative and quantitative research techniques that are essential for successful marketing strategies.

In this updated edition, Kolb delves into the latest trends and methodologies, providing readers with practical insights into data collection, analysis, and interpretation. Each chapter is enriched with real-world examples, ensuring that concepts are not just theoretical but applicable to current market scenarios. Key features include a clear, engaging writing style and step-by-step guidelines that make complex topics accessible.

Additionally, the book emphasizes the importance of ethical considerations in conducting research, equipping readers to navigate the evolving landscape of marketing with integrity. Whether you’re a novice or seasoned marketer, Marketing Research 2nd Edition is your essential companion for mastering the skills necessary to make informed, strategic decisions. Don’t miss the opportunity to enhance your marketing acumen with this indispensable volume!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.