Marketing Mistakes and Successes 12th Edition

Discover the essential guide to navigating the complex world of marketing with Marketing Mistakes and Successes, 12th Edition by Robert F. Hartley and Cindy Claycomb. This updated edition offers a comprehensive analysis of real-world marketing strategies, showcasing both triumphs and pitfalls. Readers will benefit from insightful case studies that illustrate key principles, along with practical advice to enhance their marketing acumen. With its engaging narrative and expert insights, this book serves as a vital resource for marketing professionals and students alike. Learn from the past to shape a successful future in marketing—grab your copy today!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.