Marketing 20th Edition

Unlock the secrets of successful marketing with the 20th Edition of Marketing by William M. Pride and O. C. Ferrell, published by Cengage Learning. This comprehensive textbook offers a deep dive into the evolving landscape of marketing strategies and consumer behavior. Packed with real-world examples, insightful case studies, and up-to-date research, this edition emphasizes the importance of digital marketing and data analytics. With its engaging writing style and practical applications, Marketing equips students and professionals alike with the tools needed to thrive in today’s competitive marketplace. Elevate your marketing knowledge and drive your career forward with this essential resource!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.