Managing Customer Experience and Relationships 4th Edition

Unlock the secrets to exceptional customer interactions with Managing Customer Experience and Relationships, 4th Edition by Don Peppers and Martha Rogers. This essential guide offers a fresh perspective on creating lasting customer loyalty through effective relationship management. Drawing on the latest research and real-world case studies, the authors delve into innovative strategies to enhance customer engagement and satisfaction. Key features include practical frameworks for integrating customer experience into business strategy and actionable insights into leveraging data for personalized service. Whether you’re a seasoned professional or new to the field, this book is a must-have for anyone looking to elevate their customer experience game.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.