M: Advertising: 2024 Release

Discover the evolving landscape of marketing with M: Advertising by William F. Arens, published by McGraw-Hill Higher Education. This insightful text delves into the core principles of advertising and its impact on today’s digital age. With a focus on real-world applications and strategic thinking, this edition equips students and professionals alike with essential tools and techniques for effective campaigns. Engaging case studies and contemporary examples highlight the latest trends and challenges in the advertising world. Ideal for anyone looking to enhance their understanding of marketing dynamics, M: Advertising is a must-have for aspiring marketers and seasoned professionals.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.