Internet of Behaviors (IoB) 1st Edition

Internet of Behaviors (IoB) — 1st Edition by R. Dhaya is a timely, authoritative exploration of how data, devices, and human decision-making converge to shape the next wave of digital influence. Whether you’re a marketer, policy-maker, technologist, or student, this book illuminates the mechanics behind behavior-driven systems and the practical strategies needed to navigate them.

Start with a clear, engaging foundation: the book decodes IoB concepts—how the Internet of Things (IoT), analytics, and psychology combine to predict, nudge, and measure human action. Through accessible language and real-world examples relevant to India and global markets, R. Dhaya turns complex theory into actionable insight. Expect deep dives into behavioral analytics, ethical design, privacy challenges, governance frameworks, and business applications that drive measurable outcomes.

What sets this 1st Edition apart is its balance of rigorous analysis and pragmatic guidance. Readers gain frameworks for responsible deployment, tools for designing ethically informed interventions, and case studies that highlight ROI and risk management. Ideal for business leaders, digital strategists, academics, and public-sector professionals, the book equips you to harness IoB responsibly and effectively.

If you’re preparing for digital transformation or shaping policy in an increasingly data-driven world, this volume is an essential resource. Clear, contemporary, and regionally aware, it helps you anticipate change and act with confidence. Order your copy of Internet of Behaviors (IoB) — 1st Edition by R. Dhaya today and lead the conversation on behavior, technology, and ethics.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.