International Business Management 2nd Edition

Discover the global landscape of commerce with International Business Management, 2nd Edition by Kamal Fatehi and Jeongho Choi. This comprehensive guide offers a profound exploration of key concepts and strategies in international business. With its up-to-date case studies and real-world examples, this edition enhances your understanding of cultural, economic, and political factors that impact global trade. Engagingly written, it features insightful discussions on market entry strategies, risk management, and cross-cultural communication. Perfect for students and professionals alike, this essential resource equips you with the tools needed to navigate the complexities of international markets and drive business success.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.