International Business 3rd Edition

Gripping and authoritative, International Business 3rd Edition by Colin Turner delivers a modern, practical guide to succeeding in the global marketplace. From multinational strategy to cross-cultural management, this edition brings clarity to complex international issues with accessible language and fresh global examples.

Explore current themes such as globalization, emerging markets, international trade policy, global supply chains, and digital transformation. Colin Turner combines rigorous theory with real-world case studies drawn from Europe, North America, Asia, Africa and Latin America, helping readers connect concepts to practice. Clear frameworks, comparative country analyses and concise chapter summaries make complex topics quickly digestible for students, managers and executives.

Whether you’re preparing for business studies in the UK, developing strategy in the US, expanding into APAC, or analysing opportunities across EMEA, this book equips you with actionable tools: market-entry options, risk assessment techniques, cross-cultural negotiation insights, and frameworks for ethical global leadership. It’s ideal for undergraduate and MBA courses, corporate training, or self-directed learning for aspiring international managers.

Readable, authoritative and up to date, International Business 3rd Edition by Colin Turner is the practical reference you need to navigate global markets confidently. Add it to your bookshelf today to sharpen strategy, enhance decision-making and advance your international business expertise. Order now to begin transforming global challenges into opportunities.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.