Foundations of Marketing 7th Edition

Unlock the essentials of marketing with the ‘Foundations of Marketing 7th Edition’ by William M. Pride and O. C. Ferrell, published by Cengage Learning. This comprehensive guide expertly balances theory and practical application, making it ideal for both students and professionals. Discover key concepts through real-world examples and engaging case studies that illuminate the dynamic marketing landscape. The book features updated content reflecting the latest trends, interactive learning tools, and in-depth discussions on digital marketing strategies. Elevate your understanding of marketing principles and enhance your skills with this indispensable resource that sets a solid foundation for success in the field.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.