E-Commerce 2021: Business, Technology, and Society 16th Edition

Unlock the future of online commerce with ‘E-Commerce 2021: Business, Technology, and Society 16th Edition’ by Kenneth C. Laudon and Carol Guercio Traver. This comprehensive guide delves into the dynamic landscape of e-commerce, blending in-depth analysis of business strategies, technological advancements, and their societal impacts. Up-to-date with the latest trends, this edition explores critical topics like digital marketing, data privacy, and the evolving consumer landscape. With engaging case studies and real-world examples, this essential resource equips readers with the knowledge needed to thrive in the digital marketplace. Perfect for students and professionals alike, it’s a must-have for anyone looking to

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.