Digital Analytics for Marketing 2nd Edition

Unlock the secrets of digital marketing with ‘Digital Analytics for Marketing 2nd Edition’ by A. Karim Feroz, Gohar F. Khan, and Marshall Sponder. This comprehensive guide delves into the essential tools and strategies for leveraging data to drive successful marketing campaigns. Updated with the latest trends and case studies, this edition provides practical insights into data collection, analysis, and interpretation, empowering marketers to make informed decisions. Enhance your understanding of key concepts such as SEO, social media analytics, and customer behavior through engaging examples and expert commentary. Perfect for both novices and seasoned professionals, this book is a must-have for anyone looking to

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