Customer Segmentation and Clustering Using SAS Enterprise Miner 3rd Edition

Unlock the secrets of effective marketing with ‘Customer Segmentation and Clustering Using SAS Enterprise Miner, 3rd Edition’ by Randall S. Collica. This comprehensive guide offers an in-depth exploration of advanced analytical techniques, empowering readers to harness the full potential of SAS Enterprise Miner. With clear explanations and practical examples, Collica demystifies complex concepts, making them accessible to both beginners and seasoned analysts. Key features include step-by-step tutorials, real-world case studies, and insights into the latest clustering methodologies. Elevate your data-driven decision-making skills and transform your marketing strategies with this essential resource for any data enthusiast.

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