Creative Strategy in Advertising 11th Edition

Discover the art of impactful advertising with ‘Creative Strategy in Advertising, 11th Edition’ by Bonnie L. Drewniany and A. Jerome Jewler. This comprehensive guide delves into the essential elements of creative strategy, blending theory with real-world applications. With updated case studies and insights from industry experts, readers will gain a deeper understanding of the creative process in advertising. Key features include practical examples, cutting-edge trends, and a focus on digital strategies that resonate in today’s market. Perfect for students and professionals alike, this edition is a must-have resource for mastering the art of creativity in advertising.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.