Corporate Communication 8th Edition

Discover the essential guide to mastering effective messaging with ‘Corporate Communication 8th Edition’ by Paul A. Argenti, published by McGraw-Hill Higher Education. This comprehensive text offers an in-depth exploration of the strategic role of communication in organizations. Updated with contemporary case studies and real-world examples, it covers vital topics such as crisis management, digital communication, and stakeholder engagement. Argenti’s clear and engaging writing style makes complex concepts accessible, ensuring readers can implement successful communication strategies. Perfect for students and professionals alike, this edition is an invaluable resource for anyone looking to enhance their corporate communication skills.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.