Consumer Behaviour 7th Edition

Explore the fascinating world of consumer decision-making with Consumer Behaviour 7th Edition by Michael R. Solomon, Margaret K. Hogg, and Soren Askegaard. This comprehensive text delves into the psychological, social, and cultural influences that shape consumer choices. Enhanced with real-world case studies and contemporary examples, this edition reflects the latest trends in the marketplace. Key features include engaging discussions on digital consumerism, ethical considerations, and the impact of globalization. Perfect for students and professionals alike, this book equips readers with valuable insights to better understand and anticipate consumer behavior in today’s dynamic environment. Discover the strategies to succeed in the competitive world of marketing!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.