Consumer Behaviour 5th Edition

Dive into the fascinating world of decision-making with ‘Consumer Behaviour 5th Edition’ by Zubin Sethna, published by Sage Publications Ltd. This comprehensive guide unravels the complexities of consumer psychology and market dynamics, making it an essential read for students and professionals alike. Featuring the latest research and real-world case studies, this edition offers in-depth insights into the factors influencing consumer choices. Engaging examples and interactive activities enhance understanding, while clear explanations help bridge theory and practice. Perfect for marketing enthusiasts, this book equips you with the tools to navigate today’s competitive landscape with confidence. Embrace the journey of consumer exploration!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.