Consumer Behaviour 4th Edition

Unlock the intricacies of purchasing decisions with ‘Consumer Behaviour 4th Edition’ by Robert East, a definitive guide published by Sage Publications Ltd. This edition delves into the latest theories and research, providing a comprehensive overview of consumer psychology. With its engaging case studies and real-world applications, readers will explore how cultural, social, and personal factors influence buying habits. Enhanced with updated data and practical insights, this book is essential for students, marketers, and anyone keen to understand the nuances of consumer behavior. Elevate your knowledge and strategic thinking with this indispensable resource in the field of marketing.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.