Consumer Behavior and Insights N/A

Discover the intricacies of consumer decision-making with ‘Consumer Behavior and Insights N/A’ by Diane M. Phillips, published by Oxford University Press. This comprehensive guide delves into the psychological and sociocultural factors that influence purchasing decisions. With its insightful analysis and real-world examples, readers will gain a deeper understanding of market trends and consumer motivations. The book features engaging case studies and practical frameworks, making it an essential resource for students, marketers, and business professionals alike. Whether you’re looking to enhance your marketing strategies or simply understand consumer dynamics, this title is a vital addition to your collection.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.