Consumer Behavior 12th Edition

Discover the intricacies of the marketplace with Consumer Behavior 12th Edition by Leon Schiffman and Joseph L. Wisenblit. This comprehensive guide delves into the psychological and sociological factors that influence consumer choices. With updated case studies and real-world examples, this edition seamlessly connects theory with practice, making it an essential resource for students and professionals alike. Key features include in-depth analysis of consumer decision-making processes, the impact of digital media, and emerging trends in global markets. Whether you’re a marketing novice or an industry expert, this book will enhance your understanding of consumer dynamics and market strategies.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.