Brand Storytelling 1st Edition

Brand Storytelling, 1st Edition by Keith A. Quesenberry and Michael K. Coolsen delivers a clear, practical roadmap for using narrative to build stronger brands in today’s crowded marketplace.

Spark curiosity with real-world relevance: this book explains why stories matter to consumers, how narratives shape perception across digital and local channels, and what separates memorable brands from forgettable ones. Written for marketers, brand managers, students, and entrepreneurs, it translates theory into actionable strategy.

Explore tools and techniques that create impact: learn how to craft audience-centered stories, align messaging with brand purpose, and measure storytelling effectiveness across social, retail, and global markets. The authors combine academic insight with hands-on examples to show how storytelling drives engagement, loyalty, and measurable results—helpful whether you’re leading a startup in the U.S. or refreshing a legacy brand in Europe or Asia.

Imagine campaigns that resonate: this guide helps you develop authentic narratives, map customer journeys, and deploy stories consistently across channels for stronger brand equity. Practical checklists and strategic frameworks make it easy to implement ideas immediately.

Perfect for professionals and students who want a competitive edge, Brand Storytelling, 1st Edition is an essential reference for anyone who wants to turn messages into meaningful connections. Ready to transform your brand’s voice? Add this indispensable resource to your shelf and start building stories that stick.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.