Brand Management 2nd Edition

Unlock the secrets of effective branding with Brand Management 2nd Edition by Michael Beverland. Published by Sage Publications Ltd, this comprehensive guide delves into the intricacies of building and sustaining powerful brands in today’s competitive marketplace. With updated case studies and practical insights, Beverland explores the dynamic relationship between brand identity and consumer perception. Key features include strategic frameworks, real-world examples, and actionable strategies to enhance brand equity. Whether you’re a marketing professional or a student, this edition is an essential resource for mastering the art and science of brand management. Elevate your branding skills today!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.