Brand Co-Creation Tourism Research 1st Edition

Capture the evolving spirit of travel with Brand Co-Creation Tourism Research, 1st Edition — a timely exploration of how destinations, businesses, and travelers collaborate to shape unforgettable brand experiences. This authoritative volume bridges cutting-edge tourism research with practical insight for destination managers, hospitality leaders, marketers, and academics across the globe.

Delve into contemporary frameworks and real-world case studies that illuminate co-creation processes in diverse markets — from urban hubs in Europe and North America to emerging destinations across Asia-Pacific and Latin America. Clear explanations of stakeholder engagement, digital platforms, and experiential design make complex ideas accessible and actionable.

Discover evidence-based strategies for strengthening destination reputation, increasing visitor loyalty, and driving sustainable growth. Chapters focus on consumer participation, social media influence, community involvement, and measurable branding outcomes. Whether you are a researcher seeking rigorous methodology or a practitioner looking for replicable tactics, this book delivers tools to translate theory into impact.

Imagine applying proven approaches to elevate your destination’s competitive edge: improved visitor experiences, stronger local partnerships, and measurable ROI for tourism campaigns. The professional yet readable tone ensures this edition is both a reference for study and a handbook for implementation.

Equip your team or research library with Brand Co-Creation Tourism Research, 1st Edition — an essential resource for anyone shaping the future of destination branding. Order your copy today to stay ahead in the dynamic world of tourism and hospitality.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.