Advertising Management in a Digital Environment 1st Edition

Unlock the secrets of effective marketing with Advertising Management in a Digital Environment, 1st Edition by Larry D. Kelley and Kim Bartel Sheehan. This comprehensive guide explores the dynamic landscape of digital advertising, equipping readers with essential strategies and insights. Delve into topics such as consumer behavior, campaign development, and performance metrics, all tailored for the digital age. The authors combine theoretical frameworks with practical applications, making complex concepts accessible. Perfect for students and professionals alike, this book is your essential companion for mastering the art of advertising in a rapidly evolving digital world. Expand your knowledge and enhance your skills today!

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