Advertising and Promotion 5th Edition

Discover the essential insights of the advertising world with Advertising and Promotion, 5th Edition by Chris Hackley. Published by Sage Publications Ltd (UK), this comprehensive guide offers an updated exploration of the dynamic relationship between advertising and consumer behavior. Featuring real-world examples and contemporary case studies, Hackley’s engaging narrative demystifies complex concepts in a digestible format. Key features include in-depth analysis of digital marketing trends, effective promotional strategies, and ethical considerations in advertising. Perfect for students and professionals alike, this edition equips you with the tools to navigate the evolving landscape of advertising and enhance your marketing prowess.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.