A Preface to Marketing Management 15th Edition

Unlock the principles of successful marketing with A Preface to Marketing Management, 15th Edition by J. Paul Peter and James Donnelly. This comprehensive guide offers a robust framework for understanding marketing strategies and their real-world applications. With its clear, accessible language and engaging examples, it caters to both students and professionals seeking to enhance their marketing acumen. Key features include in-depth case studies, updated industry insights, and practical tools designed to foster critical thinking. Published by McGraw-Hill Higher Education, this edition is essential for anyone looking to master the art and science of marketing management. Transform your marketing knowledge today!

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