Research Methods in Luxury Management 1st Edition

Research Methods in Luxury Management (1st Edition) by Michael J. G. Parnwell and Kelly Meng is an authoritative guide designed to equip academics, postgraduate students, and industry professionals with rigorous tools for studying the fast-evolving luxury sector. Clear, contemporary and globally minded, this book bridges academic method and practical insight for anyone examining luxury brands, consumer behavior, and market strategies across regions from Europe and North America to Asia and the Middle East.

Opening with a compelling overview of how luxury markets differ from mainstream industries, the text walks readers through robust qualitative and quantitative approaches—ethnography, interviews, surveys, content analysis and mixed-method designs—tailored to luxury contexts. Illustrated with real-world examples and methodical step-by-step guidance, it helps researchers design studies, collect high-quality data, and produce publishable analysis that speaks to brand managers, consultants, and policymakers.

Readers will value its pragmatic focus: choosing research questions, sampling elite populations, ensuring validity in small-n studies, and translating findings into strategic brand actions. The book is ideal for thesis supervision, executive education, and market research projects that require both academic rigour and commercial relevance.

Whether you’re launching an academic study or informing brand strategy in global luxury markets, Research Methods in Luxury Management delivers the methodological confidence and practical frameworks you need. Add this essential resource to your library today to elevate your research and decision-making in the luxury arena.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.