Adaptive Innovation™: An Entrepreneur’s Guide to Technology Innovation

Break through market noise and turn technological change into opportunity with Adaptive Innovation™: An Entrepreneur’s Guide to Technology Innovation, authored by Howard Califano, Virginia Cha, Charles L. Cooney, Uday Deshpande, and Krishna Kumar Nallur. This concise, actionable guide equips founders, R&D leaders, and innovation teams with the mindset and tools to navigate fast-moving global tech markets.

Learn pragmatic frameworks for aligning engineering, product and business strategy so inventions become scalable ventures. The authors blend real-world examples and clear methodologies to help you assess market fit, manage technical risk, iterate efficiently, and build cross-functional teams that execute. Whether you’re launching a Silicon Valley startup, scaling operations in London, or commercializing research in Bangalore, the book translates complex technology commercialization into repeatable steps.

Inside you’ll find insights on spotting disruptive opportunities, designing adaptable roadmaps, prioritizing development under uncertainty, and creating go-to-market plans that resonate with customers and investors. Each chapter focuses on decisions that matter — from prototype to product-market fit to growth — using language accessible to entrepreneurs, engineers, and corporate innovators alike.

Practical, strategy-driven, and globally relevant, this guide is ideal for early-stage founders, corporate intrapreneurs, technology transfer officers, and innovation managers seeking competitive advantage in today’s interconnected markets. If you want a playbook that turns inventive ideas into viable businesses, Adaptive Innovation™ provides the clarity and confidence to act.

Add this essential resource to your entrepreneurial toolkit and start converting technological possibilities into profitable realities. Order your copy today and begin shaping the future with adaptive, market-savvy innovation.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.