Taking the Fear Out of Data Analysis 1st Edition

Taking the Fear Out of Data Analysis, 1st Edition by Adamantios Diamantopoulos, Bodo B. Schlegelmilch and Georgios Halkias transforms intimidating statistics into practical insight for students, researchers and business professionals. Clear, confident and paced for real-world learning, this book demystifies core quantitative techniques so you can analyze with purpose and present with clarity.

Start with approachable explanations that break down complex topics—descriptive statistics, hypothesis testing, regression, factor analysis and basic multivariate methods—into intuitive steps. Each chapter connects theory to application, showing how to interpret results, avoid common pitfalls and draw actionable conclusions from market research, management studies and social science data. Emphasis on interpretation over formulae helps readers focus on what the numbers mean for decisions.

Ideal for postgraduate students, academic researchers and managers across the UK, Europe, the US and beyond, this guide supports coursework, dissertations and workplace analytics. Practical examples and clear visual guidance make it easy to move from understanding to doing: design tests, choose the right technique, and report findings confidently to stakeholders.

If you want to replace hesitation with competency, this book delivers: accessible explanations, practical applications and confidence-building guidance that turn data into insight. Add this essential resource to your library and take the guesswork out of analysis—whether you’re preparing a thesis, shaping strategy or developing evidence-based recommendations. Order your copy today and begin turning data into decisions.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.