Reputation in Business 1st Edition

Grab your copy of Reputation in Business, 1st Edition by Stuart Thomson — an essential guide for leaders, communications professionals, and entrepreneurs who know reputation is a strategic asset. This incisive, practical book cuts through theory to show how reputation shapes customer loyalty, investor confidence, employee engagement, and regulatory relationships across the United Kingdom and global markets.

Thomson combines clear frameworks with real-world examples to explain how reputations are built, protected, and repaired. You’ll find actionable insight into reputation management, crisis communications, stakeholder trust, brand resilience, and the interplay between corporate strategy and public perception. The book addresses contemporary challenges facing UK businesses—from social media scrutiny to regulatory pressures—and offers tools managers can apply immediately.

Whether you’re a CEO, PR director, risk officer, or business student, this edition equips you to anticipate reputation risks, design ethical policies, measure reputation impact, and turn trust into competitive advantage. The writing is authoritative yet accessible, making complex concepts practical for daily decision-making.

Invest in a resource that helps you transform reputation from an intangible concern into a measurable business priority. Clear frameworks, UK-relevant case studies, and global perspective make this volume a must-have on the shelf of anyone responsible for safeguarding corporate value.

Ready to strengthen your organization’s reputation? Order Reputation in Business, 1st Edition by Stuart Thomson today and start building trust that endures in the UK and beyond.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.