Data Analytics for Business 1st Edition

Grab the blueprint for turning raw data into smarter business decisions with Data Analytics for Business, 1st Edition by Wolfgang Garn. This concise, practical guide walks readers through the essential tools and techniques that modern companies use to extract insight and drive performance.

Inside, Garn blends clear explanations with real-world examples—covering descriptive, diagnostic, predictive, and prescriptive analytics—so readers quickly learn how to clean data, choose the right models, visualize results, and interpret findings for stakeholders. The book emphasizes business impact: how analytics supports marketing optimization, risk management, operational efficiency, and strategic planning.

Perfect for managers, business analysts, MBA students, and small-business owners, this edition balances theory with immediately applicable methods. Readers benefit from step-by-step workflows, approachable math, and case-driven scenarios that demystify complex concepts without sacrificing rigor. Whether you’re upgrading your team’s capabilities or preparing for a career in analytics, Garn’s guide equips you with practical skills to deliver measurable results.

Globally relevant and regionally mindful, the book is suited to professionals and learners across the USA, UK, Europe, India, Australia, and beyond—wherever data-driven decisions matter. A compelling read for anyone who wants to convert numbers into strategy, it’s both a classroom companion and an on-the-job reference.

Ready to lead with insight? Add Data Analytics for Business, 1st Edition by Wolfgang Garn to your collection and start transforming data into decisive, profitable action.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.