Global Business 4th Edition

Unlock the secrets of international commerce with ‘Global Business, 4th Edition’ by Mike W. Peng, a definitive guide for aspiring global leaders and business professionals. Published by Cengage Learning, this insightful text delves into the complexities of global markets, providing a comprehensive understanding of economic, political, and cultural dynamics that shape today’s business landscape.

This edition features a wealth of updated case studies that illustrate real-world applications of global business theories, making it easier for readers to relate classroom concepts to actual global scenarios. Key topics include international trade theories, market entry strategies, and the impact of globalization on business practices, all presented in a clear and engaging format.

Moreover, the book emphasizes critical thinking and decision-making skills, encouraging readers to analyze and evaluate diverse business environments. With its balanced approach to theory and practical application, ‘Global Business, 4th Edition’ is an essential resource for students and professionals looking to thrive in the fast-paced world of international business.

Whether you’re studying for a course or seeking to enhance your professional expertise, this book is your gateway to understanding the intricacies of global business operations. Equip yourself with the knowledge to succeed in a competitive marketplace with this must-have edition!

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.