The Management of Technology & Innovation 3rd Edition

Unlock the secrets to effective leadership in the rapidly evolving landscape of technology and innovation with ‘The Management of Technology & Innovation, 3rd Edition’ by renowned authors Margaret White and Garry D. Bruton. Published by Cengage Learning, this comprehensive guide is essential for both aspiring and seasoned managers seeking to enhance their strategic approach to innovation.

In this meticulously updated edition, you will discover a wealth of insights into the integration of technology management with business strategy. The authors present a clear framework that emphasizes the importance of aligning technological advancements with organizational goals. Key features include real-world case studies that illustrate successful technology implementation, practical tools for assessing and managing innovation, and a focus on emerging trends that shape the future of industries.

Engaging and accessible, this book provides readers with the critical thinking skills necessary to navigate the complexities of today’s market. With its blend of theoretical concepts and practical applications, ‘The Management of Technology & Innovation’ is an indispensable resource for anyone looking to lead effectively in a tech-driven world. Dive into this essential text and enhance your ability to foster innovation and drive organizational success.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.