Strategic Brand Management 4th Edition

Unlock the secrets of successful branding with the 4th Edition of Strategic Brand Management by Richard Rosenbaum-Elliott, Larry Percy, and Professor Simon Pervan, published by OUP Oxford. This authoritative guide offers a comprehensive exploration of brand management strategies in today’s dynamic marketplace.

With its expertly crafted content, this edition delves into the latest trends and challenges in branding, providing readers with cutting-edge insights and practical tools. The authors draw on extensive research and real-world examples, making complex concepts accessible and applicable for both students and seasoned professionals.

Key features of this edition include a focus on the evolving role of digital media in brand strategy, in-depth case studies that illustrate successful brand management practices, and engaging exercises designed to enhance critical thinking skills. Additionally, the book emphasizes the importance of brand equity and customer engagement, equipping readers with the knowledge to create and sustain powerful brands.

Whether you’re a marketing student, brand manager, or entrepreneur, Strategic Brand Management is an essential resource that will empower you to navigate the intricacies of branding with confidence. Elevate your understanding of brand dynamics and drive your professional growth with this indispensable text.

Note: eBooks do not include supplementary materials such as CDs, access codes, etc.